Service page redesign
CONVERSION RATE
Q4 2024
The redesign contributed to an 81% conversion rate at the final payment step, generating 140 new jobs and over $50k in revenue
Paywall Card Redesign
Contextual Monetization UX
Q3 2025
Designed a context-aware monetization system that replaced generic messages with targeted benefit headlines
(e.g., "Unlock unlimited rewrites"). The design enhanced user experience and boosted conversions with social proof and clear strike-through prices and offers.
Multiyear Plan
AOV Optimization
Q4 2024
Designed a monetization feature that enabled the launch of new commitment tiers, positioning Paperpal to significantly increase Average Order Value (AOV) and project higher Customer Lifetime Value (LTV) through long-term user retention.
All access Plan
Upsell Strategy & Value Anchoring
Q3 2025
Designed a special upgrade flow that drives conversion by improving perceived value and creating urgency through exclusivity. The use-case-first framing and premium visual grouping also provide a powerful new asset for email campaigns
Cancellation flow
Retention & Churn Reduction
Q4 2024
Optimized a high-friction flow by reducing the steps by over 50% (7+ screens to 3). The new process enabled the team to capture crucial churn data and provided a mechanism to reduce voluntary churn by presenting high-value retention offers.
Research and Citation
Feature Architecture & UX
2024 -2025
Successfully redesigned and launched Phase 1 of a core feature, establishing a strong UX pattern for third-party integration within the editor.
Plagiarism Checker
Conversion Funnel UX & Retention
Q4 2024
The flow optimization resulted in a 45% increase in return users (from 11k to 16k+), proving the success of the improved UX clarity and contextual nudging. This foundation enabled the initiation of a dedicated Phase 2 experience for long-term user retention.
ChatPDF Upload Flow
Feature Activation & Retention
Q3 2025
Led the redesign of a critical AI feature flow to combat a low 8.66% upload rate, successfully establishing a modern, scalable, and value-driven experience. The redesign ensured the interface felt seamless while preserving and integrating upgrade opportunities for future monetization.
Plagiarism checker + Editor collab (experimental)
Cross-Feature Engagement & Retention
Q3 2025
Led the foundational architecture and flow design for the next major phase of Plagiarism Checker. This strategic exploration provided the team with the necessary technical and UX blueprint to successfully build an integrated tool,
Notification System
Systems Architecture & IA
Q4 2024
Designed and launched a platform-wide system, significantly reducing internal design and engineering effort. The new IA and modular components ensure scalability and consistency for all future platform communications.
Plagiarism Checker upgrade offer
Conversion Funnel & Offer Strategy
Q2 2025
Designed a critical conversion path to combat the 0.34% conversion rate by introducing a low-friction entry price. The new flow is projected to capture the one-time use segment and drive future retention through the monthly recurring model.
